Five Reasons Why Blogging is the New Internet Marketing Tool

Blogging is a concept that started in late 90s. It used to be a way to comment an existing web page, an opportunity for visitors and readers to react or voice out one’s opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blog’s potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.

Blogging is simple. The simplest way to get your piece on the net is through blogging. No skills are necessary… an average adult can read and type, or at least click a mouse. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.

Blogging is authentic. In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.

Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.

Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base. Look into the following ways to build your market through blogging:

- By using your e-mail. Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

-By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

-By joining a blog network –A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.

-By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.

Give your business a boost by effectively using blogging as an Internet marketing tool.

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Ten Ways to Piss Off Your Readers, Kill Your Blog, and Get Banned From the Internet!
by: Barrett Niehus

Everywhere I look there is blogging advice on how to increase your traffic, pagerank, and readership on the net. There’s syndication, RSS feeds, and any type of social topic you would ever need. However, nobody tells you how to stop the traffic, alienate your fan base; so I thought I should try.

1. Active in blogging? Why not put as many popups on your page as humanly possible? Make it as difficult as possible for a reader to navigate away from your page and ensure that he will never come back! If you are not comfortable with popups, AdSense ads after every post and every type of widget that you can find will do the trick.

2. Too many comments? Turn them off, don’t respond when they are posted, and return fire with fire. People like to feel engaged when they read your content. Don’t let ‘em!

3. Got an RSS feed? Get rid of it, or better yet, find a blog that you absolutely hate and offer it as the feed through your site. It all looks like XML code until you plug it into a reader anyway. Your readers won’t know what hit them.

4. You have a bookmarking widget; Digg, del.icio.us, News Vine, Reddit? Aren’t there equivalent bookmarking tools for adult sites? Couldn’t you use the same graphic and just replace the hyperlink? Hmmm, if you want to get some hate mail, this may be the way to do it. When responding to the hate mail, please refer to item 2 above.

5. Member of MySpace, Facebook, Friendster, Xanga, LinkedIn, MyBloglog and other networks that syndicate your content? This one’s easy, don’t complete your profile, syndicate content that is not yours, be un-genuine, and do not respond to comments. We keep going back to step 2 for some reason.

6. Overload your readers with useless bookmarks. Stop writing content and go hog wild with your Sumble Upon and del.icio.us bookmarking Wordpress widgets. Nobody likes going to a blog that has nothing other than a collection of non-related bookmarks. No content, just bookmarks; nothing slows down traffic like a great link farm.

7. DUMP THE TAGS!!!! Nobody will read your blog if nobody can find it. If you have a search term that inadvertently shows up under a Google search, repeat it in the text as many times as possible. A black-hat trick or two will also work to get you banned from Google.

8. All text and no pictures makes for a very boring and unpleasant blog. Pictures are worth a thousand words, and people love to look at and share video. Why do you think YouTube sold for a billion dollars? If you don’t want traffic, do not use flickr, youtube, or other multi-media sharing service.

9. Whatever you do, do not reference blog posts that you had writer earlier. This would entice readers to go further into your blog and spend more time there. Why would you want that?

10. This one I had to think long and hard about. How do you get blacklisted from as many sites as possible, kicked off search engines and banned from the internet? One word….SPAM!!!

TAGS: spam, banned, rss, ugly, kicked off, no readers, bad blog, bookmark widgets, digg, anti-comments, popups, tricks, reference, readers, ugly blog, mybloglog, wordpress, blogger, stumble upon



About The Author

Barrett Niehus and 4MySales.com explore helping real estate agents and small business professionals market their business and grow their income. Join the real estate and marketing discussion at http://realtorleads.blogspot.com/ or explore investing in real estate at http://www.4mysales.com

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In all Fairness

Since I wrote a post against them I may as well write one to say that they came through.

In my post dated June 27, 2007 I wrote to say that I purchased a database of survey companies from a website called Express Paid Surveys and that it wasn't what I expected.

Well it still isn't what I expected but I'm here to say that they did refund my money. I had to ask twice, but the point is they did come through.

'til next time.

Lorna/
Realistic Extra Income

Quote: It’s difficult to keep mattering in life when you don’t matter to yourself.
...former New York City Mayor Edward Koch